Winery Registration - HOT Fair & Rodeo -October 6-16, 2022 - Waco, TX- Exhibitor Registration

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The Heart O' Texas Fair & Rodeo, held at the Extraco Events Center has, over the past 65 years has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O' Texas Fair & Rodeo what it is! The Fair is held annually at the Extraco Events Center in Waco, TX, with over 250,000 in attendance annually.  Enjoy live music, rodeo, livestock show, midway carnival, fair food and now shopping at the Big Top Shopping Pavillion located in the B.A.S.E. convention center.
The Extraco Events Center, home of the Heart O' Texas Fair & Rodeo, is proud to have an economic impact of over $47 million annually!
To register as an exhibitor for the Big Top Shopping Pavillion at the Heart of Texas Fair & Rodeo please:
  1. Select dates you would like to participate (you can select multiple).
  2. Click add to cart. 
  3. Continue with check out to enter your contact inforamtion and register your Winery.


Spaces are 10x10 booths, tables and chairs are provided.  Please bring linens and all marketing materials.  If you need a larger space please add multiple booths to cart (example 2 booths to make a 10x20).


For a larger map click here.

Click here to download a PDF of the floor plan as of 5/30/2022.


We are excited to bring the Texas Wine Experience to the Heart O Texas Fair & Rodeo.  Wine Exhibitors may select which dates they would like to participate.  This is an opportunity for you to connect, market and bring brand awareness to the Central Texas marketplace. 

This is a marketing initiative for complimentary wine tastings of your selection.

Wine may not be sold by the glass, but bottles are able to be retailed with appropriate TABC licensing.


You must be on site working your booth every day during all open hours.  Missed days at market will result in being ejected from the market without refund.


Exhibitor Move in:
Tuesday, October 4, 2022
Wednesday, October 5, 2022
Thursday, October 6, 2022


Market Hours:
Thursday, October 6, 6-10p
Friday, October 7, 4 – 11p
Saturday, October 8, noon – 11p
Sunday, October 9, noon – 11p
Monday, October 10, 4 – 10p
Tuesday, October 11, 4 – 10p
Wednesday, October 12, 4 – 10p
Thursday, October 13, 4 – 10p
Friday, October 14, 4 – 11p
Saturday, October 15, noon – 11p
Sunday, October 16, noon – 11p



Market dates and times (as of 5/30/2022 - some hours may expand):
NOTE: Thursday/Friday/Saturday - exhibitors should be ready to stay one hour after "closing" as customers make their final purchases and exit the building.

Manditory Exhibitor Meeting: Thursday, October 6 at 4pm, failure to attend will result in being ejected from the market without refund.

All Wine Exhibitors are inside



Exhibitor Lodging Blocks: please visit for the most up to date information.


Set up details: Monitor for updated exhibitor set up details - we email all exhibitors with the email address you have on file with set up details.  In addition we post all emails to the page for your reference.  Always check junk/spam and add [email protected] to your contacts to ensure we end up in your inbox.


Refunds/Event Rain Out:

Cancellations given 90 days prior to the event: your Big Top Entertainment account will be credited for the amount you paid for the market and can be used for registration of any future market.  There are no cash refunds.  All cancellation requests must be given by email notice to [email protected]

In the event of a catastrophic weather scinario or mandate from state/local govenrment to not have the market due to public or health safety concerns: your Big Top Entertainment account will be credited for the amount you paid for the market and can be used for registration of any future market.

The market is rain or shine.

Admission: general admission to the public paid with an average ticket price of $15.
Families, strollers and wagons are welcome.

Vendor Parking: All vendors will be given 1 parking pass to allow for free parking during set up and market hours.  There is not "reserved" parking for Exhibitors.  If you would like a front row space to park please arrive one hour before the market opens.  When you arrive you will be placed in general parking in the next available space. 

Cargo Trailer Parking:  Trailers are premitted to stay on site for the duration of the market.