October 2021 - Heart O' Texas Fair & Rodeo



Market Date: Thursday, October 7 - Sunday October 17, 2021

Location: Extraco Events Center, 4601 Bosque Blvd, Waco, TX 76710


Registering is simple:

  1. View registration page.

  2. Select your booth number and add to cart.

  3. Continue to checkout and make payment.

  4. Your payment is your confirmation as an exhibitor in the market.
The Heart O' Texas Fair & Rodeo, held at the Extraco Events Center has, over the past 65 years has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O' Texas Fair & Rodeo what it is! The Fair is held annually at the Extraco Events Center in Waco, TX, with over 193,000 in attendance annually.  Enjoy live music, rodeo, livestock show, midway carnival, fair food and now shopping at the Big Top Shopping Pavillion located in the B.A.S.E. at Extraco Events Center.

The Extraco Events Center, home of the Heart O' Texas Fair & Rodeo, is proud to have an economic impact of over $47 million annual.

Admission dates and times:
Thursday, October 7, 2021
Friday, October 8, 2021
Saturday, October 9, 2021
Sunday, October 10, 2021
Monday, October 11, 2021
Tuesday, October 12, 2021
Wednesday, October 13, 2021
Thursday, October 14, 2021
Friday, October 15, 2021
Saturday, October 16, 2021
Sunday, October 17, 2021

Exhibitor Move in:
Tuesday, October 5, 2021
Wednesday, October 6, 2021
Thursday, October 7, 2021


Hotel Blocks For Exhibitors:


Hotel: Hampton Inn & Suites Waco-South
Arrival Date: 05-Oct-2021
Departure Date: 18-Oct-2021


Booking Link:

Hotel: Holiday Inn Express
Arrival Date: 05-Oct-2021
Departure Date: 18-Oct-2021



Monitor for updated exhibitor set up details - we email all exhibitors with the email address you have on file with set up details.  In addition we post all emails to the page for your reference.  Always check junk/spam and add to your contacts to ensure we end up in your inbox.

Refunds/Event Rain Out:

Cancellations given 90 days prior to the event: your Big Top Entertainment account will be credited for the amount you paid for the market and can be used for registration of any future market.  There are no cash refunds.  All cancellation requests must be given by email notice to

In the event of a catastrophic weather scinario or mandate from state/local govenrment to not have the market due to public or health safety concerns: your Big Top Entertainment account will be credited for the amount you paid for the market and can be used for registration of any future market.

The market is rain of shine.

Admission: general admission to the public paid with an average ticket price of $15.
Families, strollers and wagons are welcome.

Vendor Parking: All vendors will be given 1 parking pass to allow for free parking during set up and market hours.  Trailers are premitted to stay for the duration of the market.

Lodging: Big Top Entertainment is working in conjunction with Heart of Texas Fair & Rodeo to secure a discounted hotel block for Exhibitors.  Please email to request details.